New Joe Wicks “Activate” Campaign

From Tuesday 15th July 2025, children across the country are being inspired to move more this summer, with the launch of a new animated series, Activate.

Physical activity is essential for growing bodies and minds. But only half (53%) of UK children are not meeting daily activity guidelines. “Activate” aims to help address inactivity among children by getting children moving and making fitness fun.

The series promotes short bursts of movement through fun, accessible content that can be easily integrated into your day, whether at home, school, summer clubs or on the go.

Each 5-minute episode features an animated Joe Wicks, alongside original characters known as the Activators, and upbeat music courtesy of Universal Music UK, who are the exclusive music partners. The first episode of “Activate” will be available on 15th July for free on “The Body Coach You Tube Channel”, with further episodes released weekly over the holidays.